Giant Bomb is the world’s largest editable video game website and is entirely personality driven. I have been a fan for years, so it was a real pleasure to work with them on some new merchandise designs. Up until this point, they had mostly done video game logo or inside joke inspired designs, so I wanted to take them in a different direction. My idea was to come up with something that was a little more branding focus, wouldn’t immediately scream ‘video games’, and would appeal to someone not familiar with the site. They were thrilled with the design and have printed it in numerous colors and on shirts and hoodies.